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  • Our People - Friends Neighbors
    Before starting Friends Neighbors, Mark was the Vice President and Director of Strategy and Brand Anthropology at Olson in Minneapolis There he led the development of Brand Anthropology, a revolutionary holistic strategic planning process that connects people and brands at the core level of shared beliefs
  • Scott Muskin - Friends Neighbors
    Scott is long-time friend of and neighbor to Friends Neighbors, because he knows creative soul mates when he sees them—and loves getting to see them every day Scott is also an award-winning novelist and enjoys cooking and playing sweet, sweet guitar licks that make his tweenage daughter’s eyes roll real hard
  • COVID+Flu Campaign - Friends Neighbors
    The challenge The Minnesota Department of Health served us up a double dose of a challenge: raise awareness and prompt action among Minnesotans to receive the latest COVID-19 and flu vaccines, without really using the MNN DOH brand and without raising political hackles To do all that, we needed to establish widespread connections across the state and fast, as the timeframe of ‘peak’ cold
  • Workrite - Friends Neighbors
    Our good friends at Workrite Fire Service wake up every day passionate about protecting those who protect us all: Firefighters Their FR station wear is unparalleled in performance and look, so they deserve brand content and a fresh campaign second to none
  • Mary Perron - Friends Neighbors
    Mary comes to Friends Neighbors after off-roading it at Polaris Never one to shy from an adventure, Mary flexed her prowess launching products and wrangling teams to bring multimedia campaigns to life – from adrenaline filled videos to captivating social to product guides Mary’s superpower is staying positive and calm in the chaos, wrangling budgets and deadlines when they show their
  • State - Friends Neighbors
    State Optical Co is a first-of-its-kind brand of luxury American eyewear proudly being manufactured in Chicago, IL From naming, to identity, to POS In-store, to trade show presence, to the product itself, State has been designed from the ground up to celebrate the quality, character, and individual style that make its frames – like the people who wear them – so authentic, appealing
  • U of M Recruitment - Friends Neighbors
    With five University of Minnesota campuses serving every region of our great state, there’s no denying that there’s a U of M for every student Whether it’s on Minnesota’s North Shore or the heart of Med-City An exciting urban experience, a close-knit rural community, or a campus as committed to career-readiness as sustainability Through video, photography and an original podcast
  • Wild Harvest - Friends Neighbors
    At the time of our engagement on Wild Harvest, organics were gaining mainstream momentum, but were still widely considered specialty foods found at specialty stores with premium price tags By tapping in to Supervalu’s brand belief, we could present Wild Harvest in a fresh, far more approachable way that invited people in to make organics a bigger part of their lives – with more of a light
  • Matt Mullin - Friends Neighbors
    Matt Mullin Jan 27, 2023 Matt landed at Friends Neighbors as a proven account services leader who was quite literally born into and raised in the industry He is a self-professed advertising nerd who loves nothing more than finding creative ways to solve heady business and brand problems And judging by his pedigree he’s pretty darned good at it Case in point, 12 years working coast-to
  • Pazazz - Friends Neighbors
    Guided by the core belief that life is best lived with Pazazz, we helped create and launch the brand with materials ranging from retail sell-in tools, to in-store display, to social content The result? An apple that stops you in your tracks, and always adds a cheerful extra “something” to your day See more work





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